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“LAW 4
Always Say Less Than Necessary

When you are trying to impress people with words, the more you say, the more common you appear, and the less in control. Even if you are saying something banal, it will seem original if you make it vague, open-ended, and sphinxlike. Powerful people impress and intimidate by saying less. The more you say, the more likely you are to say something foolish.”
― Robert Greene, The 48 Laws of Power

“Do not leave your reputation to chance or gossip; it is your life's artwork, and you must craft it, hone it, and display it with the care of an artist.”
― Robert Greene, The 48 Laws of Power

“person who cannot control his words shows that he cannot control himself, and is unworthy of respect.”
― Robert Greene, The 48 Laws of Power

“Be wary of friends—they will betray you more quickly, for they are easily aroused to envy. They also become spoiled and tyrannical. But hire a former enemy and he will be more loyal than a friend, because he has more to prove. In fact, you have more to fear from friends than from enemies. If you have no enemies, find a way to make them.”
― Robert Greene, The 48 Laws of Power