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“The first is that if you haven’t manufactured the new thing in substantial quantities, you have not innovated; the second is that if you haven’t found a market to sell the product, you have not innovated.”
― Jon Gertner, The Idea Factory: Bell Labs and the Great Age of American Innovation

“Keep it simple. Rhyming’s good (“For Jimmy and me, vote ‘yesâ€� on 3â€�). Never explain anything. “The more you have to explain,â€� Whitaker said, “the more difficult it is to win support.â€� Say the same thing over and over again. “We assume we have to get a voter’s attention seven times to make a sale,â€� Whitaker said. Subtlety is your enemy. “Words that lean on the mind are no good,â€� according to Baxter. “They must dent it.â€� Simplify, simplify, simplify. “A wall goes up,â€� Whitaker warned, “when you try to make Mr. and Mrs. Average American Citizen work or think.â€�85”
― Jill Lepore, These Truths: A History of the United States

“damselfish.”
― Ed Yong, An Immense World: How Animal Senses Reveal the Hidden Realms Around Us

“we are servants of the zeitgeist.”
― Kyle Buchanan, Blood, Sweat & Chrome: The Wild and True Story of Mad Max: Fury Road