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A very interesting story I came across recently:
John was a very successful sales manager. After he had carefully interviewed and then selected a new salesman, he would take to the salesman to a Cadillac dealership and insist that he trade in his old car for a new Cadillac. The salesman would usually balk at the idea. He would be frightened of the cost of the car and the huge monthly payment involved. But the sales manager would insist that he buy the Cadillac as a condition of employment.
What do you think happened afterwards?
First, the salesman drove the car home. His wife almost had a heart attack when she saw that he had bought a new Cadillac. But after she had settled down, he would take her for a ride around the neighborhood in the new car. The neighbors would see them driving in a new Cadillac as he waved on the way past. He would park his new Cadillac in front of his house or in his driveway. People would come over and admire it. Gradually, imperceptibly, at a subconscious level, his attitude toward himself and his earning potential would begin to change.
Within a few days, he would begin to see himself as the kind of person who drove a new Cadillac. He would see himself as a big money earner in his field, one of the top performers in his industry. And time after time, almost without fail, the sales people in this organization became sales superstars. Their sales performance jumped and they earned more than they had ever before. Soon the payment of the new Cadillac was of no concern because the incomes were so much greater!
While the above story may or may not be true there is a point worth noting. Your success depends a lot on your self-image and belief in yourself. With a positive self-image and self-belief you are in a better position to take on new challenges. You feel you deserve to succeed!  You do not hesitate to make a few mistakes because you have the confidence that you can take on things that come your way. You start trusting your judgements better and feel worthy! You get the kind of success which would not have been possible otherwise.
Below quotes sum it all:
��Your chances of success in any undertaking can always be measured by your belief in yourself.”�� ~ Robert Collier
“The strongest single factor in prosperity consciousness is self-esteem: believing you can do it, believing you deserve it, believing you will get it.�� ~ Jerry Gillies
“You were not born a winner, and you were not born a loser. You are what you make yourself be.�� ~ Lou Holtz
“The tragedy is that so many people look for self-confidence and self-respect everywhere except within themselves, and so they fail in their search.�� ~ Dr. Nathaniel Branden
Let self-belief be your first secret to success!
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About the book:

A self-help book for success at work! No Parking. No Halt. Success Nonstop! has 50 career lessons for today's 20teen generation. 

Practical and comprehensive, the book often stretches to the point of 'cunning without harming'. Interspersed with quotes, stories and humor, it also breaks a few myths. The author treads the fine line between ethical and non-ethical. The author is able to convince the reader about the necessity for professional success.